What We Believe a Baby Tracker Should Be

No app should make you feel you're doing something wrong because you missed a feeding log. Every baby is different, and every family finds its own rhythm.

That's what we believe. And now we've put it in writing.

Our new manifesto sets out how we build Cutiko and what you can expect from us.

Your Baby Isn't a Score

Lots of apps are designed to bring you back, with more notifications and more things to complete.

We don't think that's what a baby tracker should do.

Cutiko has no streaks to maintain, no scores to chase, and no reminders pushing you to log more. Reminders are there when you or your family choose to set them.

We want Cutiko to be useful when you need it and easy to forget when you don't.

Research Should Change the Product

We read and review research about baby tracking, sleep, parents' well-being, and privacy. Publishing it isn't enough on its own. What counts is what we do with it, so the manifesto sets each review beside what it means for Cutiko.

• Privacy matters. Cutiko has no ads, doesn't sell your data, and removes location information from photos before uploading them.
• Predictions aren't facts. Sleep predictions are estimates, not guarantees. When there's not enough information, we don't show a prediction.
• Tracking shouldn't become pressure. Some studies have found a link between intensive baby tracking and higher anxiety or lower parental confidence. We don't want to encourage that behavior with streaks or rewards.

You can read the evidence and our reasoning in our research section.

Promises, Not Just Principles

It's easy to say you care about parents. We think it's more meaningful to make commitments people can check.

In the manifesto, we promise to publish every research review we finish, even when the findings are inconvenient. We'll be open about what we know and what we don't, and we'll change our approach when better evidence comes along.

Some commitments are still ahead of us. We'll publish how accurate our sleep predictions are, study whether Cutiko helps parents feel more confident, and help families rely less on tracking as their confidence grows. We haven't proven all of that yet, and we won't pretend otherwise.

Built to Support You

The best outcome for Cutiko isn't a parent opening the app twenty times a day.

It's a parent feeling a little more confident, a little less overwhelmed, and more present with their baby.

That's the kind of baby tracker we're trying to build.

And now you can hold us to it.