Our manifesto

Built on Evidence, Not on Habit.

What we build should rest on what's known, not on what keeps people tapping.

Cutiko is made for the first months and years with a baby. It's a time when parents are tired, unsure, and doing their very best, and the app they lean on should deserve that trust.

Read our research

An app for parents decides what to ask you to write down, what to show you and when to interrupt you. Those choices shape how a tired parent feels at three in the morning, so before we make one that matters, we read what the evidence says.

How we work

How a Question Becomes a Decision

Our research starts and ends in the product. It isn't there to decorate it.

  1. 01

    We Start From a Real Choice

    Every question comes from something we have to decide while building Cutiko, not from a topic that would look good on a blog.

  2. 02

    We Read What's Known

    We review the public evidence, from studies and trials to health guidance, and check every claim against its source.

  3. 03

    We Let the Evidence Lead

    The findings set the direction. Where the evidence is silent, we say so and move carefully instead of filling the gap with confidence.

  4. 04

    We Publish What We Find

    Every review goes on our research pages, with its sources, even when the answer doesn't help us sell.

What the evidence changes

From What We Found to What We Do

For each review: what we found, what it changed in Cutiko, and what we've committed to but haven't built yet.

The Safest Data Is Data Never Collected

A 2026 code audit found third-party data-sharing code in all 14 popular baby trackers it examined, and 10 of them had the advertising ID switched on by default.

What changed
Cutiko shows no ads, sells no data and doesn't track you for advertising, and it removes the location from your photos on your device before they're uploaded.
Read the privacy review

A Prediction Is Only as Good as Its Proof

No product we reviewed had published how accurate its sleep predictions are.

What changed
We test our predictions against real logs, call them estimates rather than a schedule, and show nothing when a baby's log is too sparse to read.
Our commitment
To publish how accurate our predictions are, including how far off they can be.
Read the sleep review

More Tracking Isn't Better Care

Light tracking can help parents keep the information clinicians ask about. Studies link intensive tracking with lower confidence and more anxiety, though they can't tell which comes first.

What changed
Cutiko has no streaks, no completion scores and no nudges to log more. The only reminders are the ones you set yourself.
Our commitment
To help parents rely less on tracking as their confidence grows, even if that means using Cutiko less.
Read the tracking review

Our promises

What We Hold Ourselves To

Research only means something if it can tell us we're wrong.

We Publish Whatever the Result

Every review we complete goes out, including the ones that find nothing clear. An answer we don't like is still an answer.

We Say What We Stand to Gain

We make a baby tracker, and every review says so plainly.

We Never Claim More Than the Evidence

If the research doesn't show it, you won't read it in our marketing.

We Change Course When the Evidence Does

New studies come out. When they change the picture, we change our minds and our reviews.

Honest limits

What We Don't Know Yet

Our reviews gather other people's evidence. They aren't trials of our own, and they can't prove that Cutiko makes parents calmer or more confident.

We haven't yet measured how families using Cutiko actually feel. That is work still to do, and when we do it, we'll publish that too.

Every Claim, With Its Source

Read our research

How we check every claim: Research standards