The First Days

Push present

Also called push presents, push gift, baby bauble

A push present is a gift given to a mother to mark the birth of her baby, usually by her partner and often jewelry. The name comes from pushing in labor.

How it's said

  • When I had a little one I joked that my push present was the baby :).
  • I like the idea but personally find the name 'push present' too descriptive!
  • Unlike a baby shower present, a push present is exclusively for the mother who has just given birth.

Who says it

  • Parents
  • Parents on forums
  • Brands

Where it came from

In 2003 Fox News described the push present as a gift, usually jewelry, that husbands were expected to buy to thank their wives for pregnancy and for "pushing" through labor, and said it had gained popularity in the last few years. Push gift and baby bauble are other names for it.

In 2007 The New York Times wrote that push presents seemed to have taken off within the last decade and that no one was quite sure how the trend began. A 2015 TODAY survey of nearly 8,000 people found 45 percent were not fans, and 26 percent didn't know what push presents were.